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Bakers Choice launches a new product packaging for the Icing Sugar

In its bid to constantly innovate and improve on products and services, the company has recently launched a new product package for one of its brand products – Bakers Choice icing sugar.

According to the Marketing Director, the new packaging has a better reflection of the spirit of the brand. It also boasts of better durability for sustainable storage.

To carry our stakeholders along and to address any possible fear of originality that our customers might encounter between the old and new packaging, the company through its social media handles and other platforms have sent out communication reassuring our customers of the originality of both.

According to the Public Relations/Marketing Manager, the new packaging will circulate the market quickly while the old packaging will be phased out before the end of the second quarter.

However, customers may also reach out to the company via any of the social media DMs should they have reason to do so regarding the originality of any product.

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