Sweet Success as Graceco Become World Record Holders
In a record-breaking yet breathtaking event, Graceco Limited created a new Guinness Book of World Record with the production of 60,000 mosaic cupcakes for Nigeria’s 60th independence celebration tagged Sweet 60.
The gigantic project was set in partnership with Fly Africa who is the initiator, Lagos State Government, Dangote Plc and other notable sponsors. Speaking after the event, the Managing Director/Chief Executive Officer, Princess Adedayo Adefulu, stated that the company was approached by Fly Africa to partner with them as the official sponsor for baking ingredients.
According to her, after listening to the entire plan, the company made a counter offer which it believed was better for the success of the event such as uniformity in product quality, centralized logistics operation, etc. In her words, “So we proposed that we should involve not just one of our brands, but two. So, Princess Snacks was given the task of producing all the cupcakes while Baker’s Choice produced the baking ingredients.”
Achieving such a project in 2020 was not an easy thing owing to the impact of COVID-19 on both individuals and corporate bodies. According to her, the plan was going on before the pandemic and consequently, lockdown hit everyone. As such we all pushed it aside.
But when the lockdown was lifted, with a short time to the date of the independence, the window was very short and with so many moving parts. Besides, companies that had pledged to sponsor the event were having challenges doing so due to the impact of COVID-19.
So the project was in a strait as such it became necessary to improvise. And with the help of the Lagos State Government, the project was successfully delivered.
With this accomplished feat, the company has proved again her capacity to deliver on any size of the project no matter the challenge as it also boasts of producing about 300,000 cupcakes daily for her large market size.