Want to increase sales for your bakery business? Ensure you take note of these 9 tips.
Although it has become increasingly more difficult to succeed in business than before owing to the ever-demanding nature of customers who want something new, the fierceness of competition, the rising cost of doing business to mention just a few, yet the corresponding increase in technology and the availability of information have also created more opportunities for maximising your business potentials.
In this article, we will be discussing nine tips on how to increase sales and revenue in your baking business.
Offer nutritional information for your products: with the increasing health concerns around, people are conscious of what they eat. Providing nutritional information helps consumers to make an informed decision
Take stunning pictures of your product: The decision to buy begins with an appealing product image. So taking beautiful high-quality images of your product is as important as baking a sumptuous cake. And here are a few tips to help you take that perfect shot:
Take your shots with natural light
Use a plain background to avoid anything competing for the attention of the audience
Take shots from different angles
Ensure your social media pages are active and engaged. Make good use of your stories and status as a good content marketing platform. You will do well to add a WhatsApp business to enable your customers to reach you faster.
Different sizes don’t fit all, so ensure you have different options to reach as many buyers in the buying chain as possible
Convenience has and will always play a major role in how businesses perform in the world we live in now. So, ensure you integrate technology into the customer’s journey. Make sure to include both online and offline electronic payment system to enable quick and easy transaction. Also, have the option to deliver your customers orders directly while they pay for it for those who want it so
Ensure you do list building: A good business manager must ensure he/she has a strategic way of harvesting customers’ data legally. People love to be treated specially. Wrapping the opportunity to be the first to be notified about.
7. Ensure to give away something special to your customers. This could come in the form of a giveaway, discount offers, contest, etc. It has a way of retaining your existing customers while attracting new ones and will eventually lead to an increase in sales and revenue for your baking business.
8. Paid advertising is a major way of increasing sales and revenue. You don’t have to make a huge budget but hiring/engaging an experienced social media professional will help in reaching more people with your products/services. You can also package your products and send them to individuals with huge social clout. This can reach his/her followings thereby increasing your reach.
9. And the biggest of them, make sure your products meet two important factors: product quality and then pricing. Having these two rightly placed has the capacity to increase your sales and revenue astronomically. People are more willing to buy quality at the right price than buy a bad product at a cheap price.
In all ensure to constantly review your business activities to tweak your plans and activities as needed from time to time.